How to Convert Video to Instagram Format (2022 Update)

Download Video Converter Ultimate for Free!

If you've ever failed to upload video to Instagram, it's possibly because the video was in a format that Instagram doesn't support. And then to solve it, you need to convert the video to Instagram compatible format.

Instagram has strict requirements for the supported video, so you may found many people are asking questions such as what's Instagram video size; what is Instagram video resolution; What format does Instagram video support and etc. To help you all know the video format for Instagram completely, we write this passage. Of course, we will show you how to convert your video for Instagram.


We know Instagram has launched their new feature - Instagram TV (IGTV). The video specs of Instagram story and IGTV is different in some respects. So, today, we mainly talk about how to convert video to Instagram story. And, we will briefly mention the IGTV required video format at the end of this tutorial.


What Is the Supported Video File Type for Instagram?

Instagram (not include IGTV) allows you to share videos that last for less than 60s. But it requires a supported format. To help you make sure whether your videos get accepted by Instagram, we list the following format settings of Instagram supported format.

Support Video Format: MP4 and MOV

Support Video Codec: H.264

Audio: AAC

File Size: 15MB

Frame Rate: Below 30fps

Bitrate: 3,500 kbps Video Bitrate

Maximum Dimensions: 1080px Wide

Length: No more than 60 seconds

In addition to the best video format for Instagram, we also provide a cheat sheet to help you figure out the best Instagram video sizes and dimensions:

Type of Instagram Post Aspect Ratio Recommended Size Recommended
Instagram Stories 9:16 1080 x 1920p
IGTV 9:16 1080 x 1920p
Instagram Live 9:16 1080 x 1920p
Instagram Feed 4:5 1080 x 1350p
Instagram Carousel 4:5 1080 x 1350p
Instagram Reels 9:16 1080 x 1920p

From the above information, we've know the best format for Instagram uploading. If your video parameters doesn't match any of these specs, you'll need to change it to the right value before posting it on Instagram. And, this requires a tool to finish. Here we would like to recommend you a piece of software called VideoSolo Video Converter Ultimate. Go to next part to know how to use it.

Instagram Video Converter: How to Convert Video to Instagram Format

We have told that the tool we use today is called VideoSolo Video Converter Ultimate. This is a PC program which professional in video/audio conversion. It support almost all major popular media formats including MP4 and MOV that supported by Instagram. And it can help you change the video parameters that Instagram story requires like: video/audio codec, Frame Rate, Bitrate, Resolution, etc. Its basic editing function allows you to trim the video duration, crop the video area, make video collage, create special MV, and more.

Now just follow the video below to start your trip with the powerful Instagram video format converter!

You can also choose to follow the guide step by step below to convert your video to Instagram format.

Step 1. Download and Install this Instagram Video Converter

Now VideoSolo Video Converter Ultimate have two versions, one for Windows system and the other for Mac system. Both the steps to convert video/audio files are almost the same on the two version.

Step 2. Import Your Video

Launch the program on your computer, and then import your video by clicking on the button "Add Files". Or you can drag and drop your video to the main interface directly.

Note: You can also import a batch of videos by clicking the button of "Add Folder".

VideoSolo Video Converter Add Files

Step 3. Select Video Format for Instagram

Here, you need to select a format that perfect supported by Instagram. We recommend choosing "MP4" as the output format.

VideoSolo Video Converter Select Output Format

Step 4. Change the Video Specs and Duration

You can click on "Clip" to trim the video duration to less than 60s.

As for the preferred settings for your video, you can click on the "Settings" button and the Profile Settings panel jumps out. On the Profile Settings, set the data of your video to that of an Instagram supported format.

VideoSolo Video Converter Cut Video

Step 5. Personalize Your Video

To personalize your video and make it more attractive, you can navigate to the MV tab and then edit the video by rotating and cropping, adding watermarks, effects and filters.

If you are using the full version of the program, you can make use of all the preset MV themes, which means you can make a professional and beautiful video in one click.

VideoSolo Video Converter Personalize Video

Step 6. Convert Your Video

Click the "Convert All" button to start converting. Your video will soon be converted to an Instagram supported video.

VideoSolo Video Converter Converting Video

Step 7. Upload Your Video to Instagram

Now Instagram only allows users to upload pictures and videos from phone or tablet. So If you don't get help from some third-party tools, you have to transfer the converted video to your smart phone or tablet before uploading to Instagram.

Besides, if you find the raw video footage is too crude, you can adjust settings such as "Contrast" and "Brightness". Also, take advantage of video collage feature so as to combine multiple videos and make your Instagram video more attractive and charmful before uploading and sharing.

VideoSolo Video Converter Filters

But please note that the "convert then upload" method can't applied to Instagram TV. Why? Move to Part.3 and you'll know it.

Extend Content: Tips for How to Upload Video to Instagram TV

As we mentioned above, IGTV is different with Instagram story. And here are the video spec supported by IGTV you should know before create and upload a video.


Support Video Format: MP4

Default IGTV Settings: 1080x1350 (a horizontal video will run nearer to 1920x1080)

Orientation: Vertical (aka portrait)


Typical accounts: 15 seconds to 10 minutes

Larger and Verified accounts: 15 seconds to 60 minutes

Aspect Ratio:

Minimum: 4:5

Maximum: 9:16

File Size:

Minimum for videos less than 10 mins: 650MB

Maximum for videos less than 60 mins: 3.6GB


Unlike Instagram Story video, IGTV only allows to upload videos in vertical video format. Commonly, most of the smartphones that we use to film a video have a screen aspect ration of 9:16 (or 16:9 when switched horizontal). That said, if you directly record the video with holding your phone vertically, then the video will be easily upload to IGTV. Otherwise, you'll need to change the video aspect ration to fit the Instagram requirement.

But, the issue with many video converter is that they can't provide a vertical video aspect ratio such as 3:4 or 9:16. That's why VideoSolo Video Converter Ultimate can't be used to convert video for IGTV.

Finally, If you need to convert your landscape video to portrait video for uploading to Instagram TV, you can take a try with video editors that offer the vertically video aspect ratio option.

Download Instagram Videos to MP3/MP4

Aside from converting video for upload, perhaps you are curious about how to download videos from Instagram. Here, we recommend a powerful desktop app Inovideo to help you download Instagram videos fast and easily. You are able to get your favorite Instagram videos successfully in 4 simple steps:

Step 1. Download and install the compatible version of Inovideo on your computer.

Step 2. Copy the Video URL that you want to download and paste the link to the "download" bar. Then click "Analyze".

Step 3. After analyzing, you can choose which type and format you want to save the video and click "Download".

Step 4.The program will switch to the Downloading tab. When the download process is finished, you can find the Instagram video from the Finished tab.

If you want to learn more about how to download Instagram videos, please refer to article How to Download and Save Instagram Videos.

Hope this article can help you solve the problem for how to convert video to Instagram format and upload video to Instagram. Any query or comment, please feel free to contact us.

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